PNC Virtual Wallet has a unique means of delivering content to users, as it employs a needs-based navigation system that is wrapped up in a lively and engaging 3d interface. Site visitors can navigate through blocks of animated content until they encounter issues and trends that speak to them as an individual.
This different approach helped to broaden the reach of the Virtual Wallet, allowing PNC Bank to speak to a larger, more diverse audience.
Awarded Best In Class in the Financial Category, Best In Class in the Banking Category of the 2008 Interactive Media Awards
Official Honoree in the Banking Category of the 2009 Webby Awards